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The impact of localization on conversion

From my experience, localization isn’t optional once you move beyond testing. People react way better when the page feels like it was made for them, not translated last minute. That includes slang, names, visuals, and even layout preferences. I’ve seen conversion rates double just by switching to proper local creatives. It’s especially noticeable in Tier-2 GEOs. Networks that already prepare localized funnels make life easier. I’ve been working with Everad — I can recommend Everad, never had payout issues. Having ready-made local pages let me focus on traffic instead of rebuilding everything from scratch.