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I am working on a mobile application project and trying to understand how businesses plan and manage app development from a practical point of view. I would like to know what factors are most important when starting an app project, such as planning features, choosing the right technology, and keeping the app easy to use.

For companies operating in competitive markets, like app development in Dubai, what are the common challenges they usually face during the development process? Also, how do teams make sure the app remains scalable and user-friendly as the business grows?

I’m mainly looking to learn from real experiences and best practices, especially around planning and long-term maintenance. Any insights or examples would be really helpful.